“You should be scared.” It was not the kind of statement typically delivered at a business conference, far less one focused on innovation and opportunity. Yet those were the words that cut through the room as Kemal Brown, CEO of the Digita Global Group Inc, addressed attendees at the recent Transcend AI Consulting AI and the Future of Work Business Conference.
While many speakers leaned into the promise of Artificial Intelligence, efficiency, growth, and transformation, Brown took a different approach. He offered a reality check.
Globally, he noted, disruption is not coming; it is already here. Industries are being reshaped, roles are being redefined, and in many cases, jobs are being displaced. The Caribbean, he argued, will not be exempt from these shifts. If anything, smaller, more open economies like Jamaica may feel the effects more acutely as global competition intensifies.
His message was not rooted in alarmism, but in urgency. Fear, in this context, was not something to be avoided, it was something to be acknowledged and then acted upon.
The Need For Awareness
“Fear creates awareness,” Brown said in effect, urging the audience to confront the implications of AI head-on rather than soften the narrative. This perspective stood in contrast to the general sentiments in the room, Nadine Seaga, who emphasized the human dimension of AI adoption, culture, empathy, and workforce transition provide a good counterweighted perspective. But where Seaga focused on preservation, Brown focused on adaptation. At the core of his argument was a simple but uncomfortable truth: the workforce must evolve, or it will be left behind.








